Yes, it’s true… Dreams do come true! The "My First Football Step" campaign by Mastercard is all about making those dreams a reality. This is a unique opportunity to experience the UEFA Champions League Final and step onto the pitch alongside a football star.
How to participate:
Have a public account on Instagram.
Follow the @mastercard_armenia Instagram page.
Submit your entry by March 31, 11:59 PM (Yerevan time): record a video (up to 30 seconds) of your child commentating on any match from the UEFA Champions League 2026.
Post the video on Instagram, tagging @mastercard_armenia and using the hashtag #priceless.
Important to know:
The campaign is open to children aged 7–9 years with a height between 105–135 cm.
Entries may be disqualified if the Instagram account is private, fake, or if the participant's identity cannot be verified.
Applications must be submitted by a parent or legal guardian.
Key selection criteria for the first stage include originality, creative thinking, and the strict exclusion of AI-generated content.
The Prize: The finalist, selected randomly from the pool of eligible participants, will receive two tickets to the UEFA Champions League Final (for one parent and one child), including round-trip airfare and two nights' accommodation for two people.
And most importantly: your child will walk out onto the pitch accompanied by a professional football player during the UEFA Champions League Final!
The campaign results will be finalized by April 10, 2026.